Национальный Фонд Субсидирования Граждан

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Just because you can get the domain doesn’t mean it’s a good idea if you are choosing something that’s too similar. Google it, look on sites like bloglovin.com to find out who’s blogging under what names. Sometimes people actually have a blog called something on a different domain. They may not have registered the domain but they actually call their blog the exact same thing for some reason. Which is partly their fault – they should’ve registered the domain. Again, it could get you into trouble there, it could end up being a bit of a bun fight. Just make sure you’re not doing something too similar.

The other thing in terms of uniqueness is making sure your domain name is available on other social media sites as well. You want to check on Twitter and Facebook just to see who else is using that name and to register that as well. There’s a shortcut for this, I think it’s a site called KnowEm which is a good domain name in some ways – it’s k-n-o-w-e-m dot com, but it’s a bit of a cryptic domain name as well. Maybe an example of one that is cool on some levels, KnowEm, but it’s also hard to remember. As far as I know, that site will also help you to check whether different brands are available on social networking sites.

The human perspective was number one. The brand perspective is number two. The third perspective you wanna think about is SEO, Search Engine Optimization. Just about everyone is looking to rank really well on Google, and to help you to rank well in Google you can choose a domain name that is gonna help you to do that. Some people don’t really consider SEO at all and they end up with a clever, funny, cryptic domain name, and perhaps KnowEm is a good example of that. It’s a domain that is being chosen, I suspect more, for the uniqueness and for the branding side of things. It’s not gonna help that company to rank in Google from a keyword perspective. This is a choice that you need to make if you want to rank in Google. If you want your domain to help you to rank in Google, you want to be choosing a domain that does have some keywords in it that you want to rank for. The words in your domain can help with that.

Again, you don’t wanna put SEO first. You don’t wanna put it at the expense of the human and the brand because you could have a domain that’s got all your keywords in it but it might be really long and really hard to remember, really confusing for people. That’s probably not ideal unless you just want search traffic. You wanna get the balance right in this. But it is important to think about SEO, and what impact the words in your domain can have upon that SEO.

Digital Photography School was what I wanted to rank for as I began to think about what I wanted to rank for. I wanted Digital Photography in there, particularly I wanted to communicate there were a teaching site. Google is smart enough to know that school means teaching. It helped us with that. I also did a little bit of keyword research and found that the people were searching for the words photography school. I knew there were some search traffic to be gained from having that as well.

Think about the words that you wanna be found for. If you can incorporate them in, that can really help as well. Another SEO thing that you might wanna think about is just check whether the domain that you’re about to buy has previously been registered. Sometimes spammers buy out domain names or people who are doing dodgy things on the internet and then they abandon them later once they’ve used them up. That abandoned domain name may have been looked down upon by Google. they may have been banned by Google. They may have been penalized by Google and that may be still hanging onto that domain name.

You don’t wanna get a domain name that has been previously used in a bad way because Google is gonna look at that and go, “They’re back again.” Some of that may have an ongoing impact with you. You can buy domains that have been previously used. There may even be some benefits of doing that because they may have been used in a good way and there may be links coming in from other sites to that site. But if it’s been used in a bad way, that can have a bit of a negative thing.

Thinking about keywords, a good exercise to do is really just to get a piece of paper and to brainstorm the words that people might be typing into Google to find the site that you’re looking at. You want to be particularly paying attention on choosing for your domain name, the broadest, biggest keywords of your site. You don’t wanna get too nichey with the words. If you are going to write about digital photography, you ideally want digital photography in the words. If you’re talking about blogging, you want ‘blogging’ or ‘blogger’ or ‘blogs’ or that type of word in there.

You don’t wanna get too nichey, you don’t want to be bringing in all the keywords that you might ever possibly use because when you write a blog post, those words will start to appear in the extension that’s added to your domain name. If I write on Problogger a post about SEO, problogger.com/tips-seo will naturally come in there if I want it to. Those nichey words will be added to your domain name as you write blog post. You wanna think about the broad words that you wanna be found for. Don’t get too nichey there.

You certainly don’t want a domain name like Digital Photography School Portraits, Fashion and Travel. That’s just too long, it breaks all those other rules we’ve got. Google is also gonna think that you’re keyword stuffing as well. Think about the broad words if you can. Is your site about recipes? You probably want the word ‘recipe’ in there. Is the site about fashion? Words like ‘style’ or ‘fashion’ and some of those bigger words will work. You don’t wanna get too nichey with them.

The other thing I’d say is don’t get too caught up about the keywords, Google isn’t as fooled as much as it used to be from what I can see. There are factors that Google certainly looks at the words, but it’s not the be all and end all. It is harder and harder to get those keywords into domains these days because there are so many out there. If you can do it, that would be great. I think it’s probably more important to have brandability and thinking about human. You can always get those words into your URLs by writing about those topics in your blog posts.

The last perspective to think about is the legal perspective. I wanna state up front, I’m not a lawyer, this is not a legal advice, putting that right out there. You do wanna think about copyright and trademark and particularly be looking at what other people are using already and copying it as I’ve already talked about. It’s gonna cost you a lot of time and money and heartache if you’re sued for infringement later because you started trading as a company with the same name or too similar a name to someone else. Copyright is really important to think about.

Check and recheck other blogs, other sites, other company names before you register your domain. Don’t just rush and buy a domain and start blogging under that name. You wanna really be thinking about it. You can also check trademark business names in your local area. If you’re in the US, you can check out who owns what in terms of copyright at copyright.gov or uspto.gov. Patent trademark office might even be worth looking at if you’re in Australia. I’ve got some links for you in the show notes today as well. Just simply doing some Googling and looking on Bloglovin and Facebook and Twitter will give a sense for is there anyone using that very similar names to you. That will really help a lot.

Include that last one in thinking about the domain name, because I hate for you to register something that’s great for humans and branding and SEO only to find out that someone’s already done that and you’re gonna be sued. You don’t wanna do that.

One more thing that I’ll mention are a few tools that you might wanna check out to help you with the domain name registration process. One I mentioned earlier was KnowEm, which is a great little tool that you just pop in the name of your blogs, you put in ProGlogger, you hit the check it button and it will check with 500 social networks. Other places like the USPTO trademark database to check your brand, and to work out whether other people are using it already.